Holland Jewelers

Situation

Facing an aging website, Holland’s wanted to put in place a website that more accurately represented it as a high quality brand.

Approach

Develop a visually appealing site that matches their brand and allows prospective clients to begin to become engaged with the site and brand.

Deliverables

• Website (www.hollandjewelers.com)
• Photography
• New Ad Campaign starting the 2010 Holiday Season
• Developed a cross promotional campaign with a local fine clothing store

Results

• Tripling visitor traffic
• Began lead generation
• Built a foundation for online tools
• Drove new clients through cross promotions