Northwest Bank & Trust Company
Situation
Northwest Bank & Trust Company had become frustrated by results of past marketing efforts and determined it needed a fresh approach.
Approach
A SWOT analysis was conducted and strategic Marketing plan was developed in order to provided direction and measurement to their efforts. Upstream has been retained to provide ongoing Marketing management consultation.
Deliverables
- Marketing Consulting
- Marketing Plan
- Marketing Management Consulting
- Tagline Research
Results
- Hiring a full-time Marketing Manager
- New corporate tagline
- Rebranded Division