Situation
PCT Engineered Systems was introducing a highly innovative product to the web based printing industry and needed assistance taking it to market.
Approach
In-depth executive interviews of the target audience were conducted to ascertain the proper messaging and value proposition for this new product. Using those findings and internal experience, a strategic Marketing plan was developed.
Deliverables
Results
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PLANNING - Strategy / Ideas
DOING - Tactics / Execution
FEATURED TOOLS
224 18th Street
Suite M200
Rock Island, IL 61201
300 Walnut St
Suite #16
Des Moines, IA 50309